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Behavioral Design

What is Behavioral Design? Companies that understand the three foundational principles of behavioral economics know that their customers are not fully rational. They know: We

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Branding Strategy

Branding is all about perception. Everything starts with a robust logo design. Once this is in place the key is to keep everything consistent. Brand recognition…

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Logo Design

Logo design is one of the most challenging aspects of graphic design. A well-developed logo requires the designer to research, posses and use creativity…

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